3 Ways to Get the Most from the ADA’s Find-a-Dentist Campaign
1. Update Your Profile at ADA.org/MyADA
Completed profiles appear at the top of the search results in the new Find-a-Dentist tool, so get yours ready to go. Updating your profile is easy and only takes 5 minutes. Start by visiting ADA.org/MyADA and login using your user ID (ADA member number) and password.
My ADA member profiles have been updated with new fields of information based on feedback from patients on what they look for when they search for a dentist. You’ll be able to add multiple business addresses and business hours, practice focus, types of patients you treat and which forms of payment and benefit plans you accept. Making it easy for potential patients to get the information they’re looking for benefits both the patient and the dentist.
Be sure to include a practice description, website and email so your future patients can learn more about you and easily connect.
2. Add a Recent Profile Photo
If you don’t have a photo, add one today! Profiles with photos get 11 times more clicks than those without, and they show up higher in search results.
If you do have a photo, make sure it’s current and a close-up. (Think about a passport photo: Include your head and shoulders – but unlike a passport photo, you can smile!) Your My ADA profile now has a cropping tool, but zooming in too much on a photo taken from far away can affect the quality of the image.
3. Bookmark ADA.org/findadentist
Visit today for all the latest updates, as well as resources to help you communicate with patients and promote your practice.